Moorcroft is one of the most exciting potteries to collect. It offers the collector a rich variety of wares from the plain to the highly decorative items. William Moorcrofts’ decision in 1893 to develop a range of ornamental art pottery proved to be very wise. These earlier wares were known as Florian ware. In 1904 the factory moved away from Florian ware. Success followed and orders poured in from all over the world. Moorcroft considered “Flanbe” to be his greatest achievement and the orders proved to be that the market place agreed. Flambe wares are greatly sought after. Some of the most desired patterns are toadstool, fish, persian en waratah.
Moorcroft was recognised by the Royal family since 1913 and has continued to have a good association.
The Protea pattern based on the South African protea is extremely sought after. The factory is still in existence today. When William Moorcroft passed away his son Walter Moorcroft continued in the same vein of quality and expertise. Some of the more popular patterns are Orchids, Spring flowers, Pansy and Leaf and Berry.